If men are your target customers, then understanding the purchasing behaviour or character of your male audience is critical when it comes to marketing your products or services. But it is not always easy.
There are a number of misconceptions regarding how and why different types of men shop, and what they are shopping for. For instance, many people believe that men don not search for bargains, which is not very true. After looking at statistics from a variety of sources, men do look for bargains. Men simply have a different approach than women.
Men, especially young fathers (age 24 to 42 years old), are influenced by results from the major search engines, according to a report from Microsoft. Those who own business should focus on building an effective mix of Search Engine Optimization (SEO) and Pay-Per-Click (PPC) tactics to market your business effectively within the search results.
And most men are use to making use of their social networks when researching products, according to a survey of 1,000 social-media users by New York City-based performance marketing services firm Performics.
Here is the lesson: Business owners should utilize social media to tell the story of your business and products to give men the insights on what your company offers over your competitors.
For your business, you will want to gather the appropriate data to alter your shopping experience – online and offline – to best suit the male demographic. With that in mind, consider these 10 statistics that highlight different patterns in the purchasing behaviour or character of men:
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